OpenAI is launching a new artificial intelligence search platform to compete with Google.
On Thursday, OpenAI revealed its latest direct challenge to its long-standing competitors in the Big Tech industry: a search engine designed from the ground up to utilize artificial intelligence.
The firm is currently testing SearchGPT, which will merge its AI capabilities with live web data to enable users to search for information in a conversational manner, similar to how they interact with ChatGPT. Although the search engine is currently undergoing a preliminary trial for a select group of users, OpenAI has announced its intention to incorporate these features into ChatGPT in the coming years.
With the introduction of this new feature, OpenAI will be directly challenging Google, which has traditionally held a leading position in the online search sector but has been working hard to keep up with the AI competition sparked by OpenAI with the launch of ChatGPT in November 2022. SearchGPT could also present a challenge to Microsoft’s Bing, a secondary search engine struggling to compete with Google, and last year it integrated OpenAI’s technology into its own platform to improve its standing against Google.
Through SearchGPT, individuals can pose questions in a conversational manner, similar to their interactions with ChatGPT, and receive responses that can be further explored with additional inquiries. However, unlike ChatGPT, which frequently relies on outdated information for its responses, SearchGPT will offer current data, accompanied by online references to the company's declared "clear and relevant sources."
For instance, a sample video provided by the company demonstrates SearchGPT responding to a question regarding the "top varieties of tomatoes for Minnesota" by providing details on different tomato types, along with links to resources such as “The Garden Magazine” and “The Gardening Dad.”
Additionally, the application will feature a sidebar with extra links to related content – somewhat akin to the ten blue links one encounters on Google Search results pages.
"Searching for information online can be a challenging process, often necessitating several tries to find what you're after," the company mentioned in a blog post. "We aim to improve the conversational abilities of our models by incorporating real-time web information, making the search process quicker and more straightforward."
OpenAI has introduced a new tool following Google's launch in May of AI-generated summaries for certain search results pages, aiming to provide users with quick answers without the need to navigate through numerous links. However, Google had to scale back on this feature due to instances where the summaries provided inaccurate and sometimes nonsensical information in response to user queries.
The introduction of Google's feature also sparked worries among news outlets, fearing it might reduce their website traffic by eliminating users' need to visit their sites for information. Similar concerns were projected for OpenAI's search engine.
Nonetheless, OpenAI announced on Thursday that it collaborated with publishers to develop the tool, offering them control over how their content is displayed in SearchGPT's results. It was also mentioned that websites could still be featured in SearchGPT's results even if they chose not to allow their content to be used for training OpenAI's AI models.
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